PR consultancy · Estonia

Fintech & iGaming PR for Baltic Founders.

Founder-led strategic communications for companies that need to be understood, not just heard. Two decades of shaping narratives for the companies rewriting financial services and entertainment.

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20 years in communications
Wise, Yolo Group, ClickOut Media
Bilingual: Estonian & English
Tallinn-based, serving globally
The Challenge

Baltic founders are building world-class companies with underweight narratives.

Your product is regulated, your market is global, and your story is complex. Generic PR agencies don't understand the intersection of fintech regulation, iGaming compliance, and Baltic business culture.

You need someone who's been in the room — at Wise during global expansion, at Yolo Group through regulatory shifts, at ClickOut Media during rapid scaling. Someone who speaks the language of your investors, your regulators, and your customers.

Services
01 / Strategy

PR Strategy

Messaging frameworks, positioning, media strategy, and communications roadmaps tailored to fintech and iGaming. Built for regulated industries where every word matters.

02 / Media

Media Relations

Journalist relationships across Baltic, Nordic, and international outlets. Press releases, media pitching, and interview preparation. Getting you in front of the right writers.

03 / Crisis

Crisis Communications

Rapid-response protocols, stakeholder messaging, regulatory communications. When things break, you need someone who's handled it before — not someone reading from a playbook.

04 / Brand

Brand Positioning

Competitive differentiation, narrative architecture, brand voice development. Defining what makes you different in markets where everyone claims to be "innovative."

05 / Leadership

Thought Leadership

Ghostwriting, conference speaking prep, op-ed placement, and personal brand strategy for founders and executives who need to be seen as industry voices.

06 / Events

Event Management

Industry event strategy, speaker placements, media briefings, and event-day communications. From ICE to Money20/20 to Baltic startup events.

20+
Years in Communications
3
Major Brands Shaped
2
Languages
EU
Regulatory Experience
Free Download

Startup PR Launch Checklist

10 things to do before your first press release. Used by 50+ fintech and iGaming founders.

✓ You're in — open the checklist now
Pricing

Transparent monthly retainers.

No hidden fees, no hourly billing surprises. Pick the tier that matches your stage, upgrade as you grow. All plans include a dedicated strategist — me.

Starter
€1,200/mo

For early-stage startups establishing their first PR presence in the market.

  • ✓ PR strategy & messaging framework
  • ✓ 2 press releases per month
  • ✓ Media list building & pitching
  • ✓ Monthly media coverage report
  • ✓ Email & chat support
Get Started
Most Popular
Growth
€1,800/mo

For scaling companies that need consistent media presence and crisis readiness.

  • ✓ Everything in Starter
  • ✓ 4 press releases per month
  • ✓ Crisis communications protocol
  • ✓ Thought leadership content (2/mo)
  • ✓ Media training for founders
  • ✓ Weekly strategy calls
Get Started
Scale
€2,500/mo

For established companies going through major moments — launches, expansions, or regulatory changes.

  • ✓ Everything in Growth
  • ✓ Unlimited press releases
  • ✓ Event management & speaker placement
  • ✓ Brand positioning & rebranding
  • ✓ Investor communications support
  • ✓ Priority response (4h SLA)
Get Started
About Silver

Two decades of shaping the stories behind the companies that matter.

I've spent 20 years in strategic communications — from Estonia's newsrooms to the global fintech stage. I've shaped narratives at Wise during its transformation from TransferWise, guided Yolo Group through the complexities of iGaming communications, and built ClickOut Media's brand positioning from the ground up.

I work best with founders who understand that great PR isn't about spin — it's about clarity. The companies I work with have real stories. My job is to make sure the right people hear them, at the right time, in the right way.

Bilingual in Estonian and English. Based in Tallinn, working with clients across Europe and beyond.

Wise
Yolo Group
ClickOut Media
Fintech
iGaming
Estonia
Get in Touch

Let's talk about your story.

Whether you're preparing for a product launch, navigating a regulatory change, or just need someone who understands fintech and iGaming communications — I'd like to hear what you're building.

Send a message through the form, or email directly:

salurios@polsia.app
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