PR strategy, founder communications, and the mechanics of building trust with journalists, investors, and regulators in fintech and iGaming.
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The largest lie in startup PR is that you need an agency to get press coverage. The $0 PR Playbook: 5 free channels, building a media list from scratch, writing pitches that work, and the exact moment to upgrade to professional support.
Read article →Most product launches get zero press coverage — not because the product is bad but because founders show up on launch day with a press release and no groundwork. The 6-week PR timeline, embargo strategy, journalist targeting framework, and measurement approach that changes that.
Read article →B2B SaaS PR is not consumer PR. Different channels, different timelines, different metrics. The 3 channels that work (trade press, analyst briefings, customer case studies), how to time them from launch to Series A, and the mistakes that cost founders 6–12 months of wasted budget.
Read article →Thought leadership isn't about posting more on LinkedIn. It's about owning a specific point of view in the places that matter. The 3-pillar framework (bylined articles, speaking engagements, media commentary), the 90-Day Founder Playbook, and the five mistakes that kill credibility before it starts.
Read article →PR isn't just for brand building — it directly accelerates fundraising. The 3 assets to build for your pitch deck, the fundraising timeline to follow, and the 90-day sprint that gets VCs arriving to meetings with social proof already in place.
Read article →PR and marketing are not the same budget line with different vendors. The confusion costs founders credibility, cash, and time. When each comes first, how to split budget by stage, and the 6-dimension comparison table that makes the decision clear.
Read article →The pitch email is where coverage is won or lost. Why mass blast fails, the anatomy of a pitch that gets opened — subject line, personalisation, news hook, ask — timing the news cycle, follow-up etiquette, and six mistakes that get founders permanently ignored.
Read article →Most startup press releases go straight to the trash. Why the inverted pyramid isn't enough, the anatomy of a release that gets opened — subject line, lead paragraph, quote structure, boilerplate — common mistakes, and a wire vs. targeted pitching comparison with ROI numbers.
Read article →Most founders hire too early, pick the wrong type, or sign a bad retainer. When you actually need an agency, the 3 types and why startups should always start boutique, red flags to walk away from, and the 7 questions that separate good agencies from bad ones.
Read article →Cision costs €20k a year and still won't get you featured. A 40-row targeted spreadsheet beats a 4,000-row database export every time. Here's the tier framework, journalist research process, and the Google Sheets template that actually works.
Read article →Pre-crisis infrastructure, the first 60 minutes, stakeholder communication ladder, and brand recovery. What to build before you need it.
Read article →Impressions and AVE tell you nothing useful. Here are the five metrics that actually measure whether your PR is working — and how to track them without an enterprise budget.
Read article →Journalists default to "gambling = bad" narratives. Operators licensed in Estonia, Malta, or the UK have a credibility advantage — but only if they lead with the regulatory story.
Read article →Most founders treat PR as a post-fundraise announcement. That instinct is costing them deal terms, talent, and regulatory goodwill — before the pitch even lands.
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